FELL FROM
THE SKY
SUPER BOCK SKY
AD / DESIGN Inês F Mota
CW Murilo Zeneddine
PARTNER Nuno Jerónimo
AGENCY O Escritório
PRODUCTION COMPANY Garage
On May 18, 2024, a meteor crossed the sky over Portugal, leaving a trail of light visible from the north to the south of the country. This meteor quickly spread across social media, and no signs of space debris were found. So, we took this phenomenon and connected it with the "fell from the sky" concept, owned by the Super Bock Sky beer brand. A week after this phenomenon, we launched a video with a confession from the brand on its social media.
Just like the meteor, the campaign was short-lived, ending 24 hours later.
Post text: A week later, it's time to claim ownership of an action never seen before. We never expected it to reach these proportions. We apologize to everyone we misled and scared, but as you can see at any point of sale, it was for a good cause.
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