NON-VALENTINE’S DAY – Inês F Mota

NON-VALENTINE'S DAY

SUPER BOCK

AD / DESIGN   Inês F Mota
CW   Jaime Nascimento
CD Sérgio Gomes
ECD   Nuno Jerónimo
AGENCY   O Escritório
PRODUCTION COMPANY    Canal 180

On July 30th, International Friendship Day is celebrated, a date that Super Bock has transformed into Non-Valentine's Day. With the message "For friendships that don't want to be anything else," the campaign aims to demystify the idea that when people see a man and a woman dining together, they always assume it's a couple.

We invited pairs of friends to "dine without reservations" at a billboard that isn't just a billboard; it will be turned into a "restaurant" where friends can dine in plain view, challenging all preconceived notions. This campaign seeks to break the taboo that men and women cannot be true friends without ulterior motives.