NON-VALENTINE'S DAY

SUPER BOCK

AD / DESIGN                            Inês F Mota 
CW                                              Jaime Nascimento
CD                                               Sérgio Gomes
ECD                                             Nuno Jerónimo
AGENCY                                     O Escritório
PRODUCTION COMPANY      Canal 180

On July 30th, International Friendship Day is celebrated, a date that Super Bock has transformed into Non-Valentine's Day. With the message "For friendships that don't want to be anything else," the campaign aims to demystify the idea that when people see a man and a woman dining together, they always assume it's a couple.

We invited pairs of friends to "dine without reservations" at a billboard that isn't just a billboard; it will be turned into a "restaurant" where friends can dine in plain view, challenging all preconceived notions. This campaign seeks to break the taboo that men and women cannot be true friends without ulterior motives.

Thank you. INÊS F MOTA © 2025. All rights reserved.