MISSING
FOLLOWERS

#SocialOffSocials

HEINEKEN

AD SENIOR                               Inês F Mota
CW SENIOR                              Cristiana Candido
AD                                               Flavia Conti + Chistopher Jones
CW                                              Zelda Ridgway
AD JUNIOR                               Martina Desantis
CW JUNIOR                              Valentina Ferrara
DESIGNER  JUNIOR                 Peter Sjo
CD                                               Corina Patraucean + Rainor Marinho
ECD                                             Eoin Sherry + Felipe Ferreira
GLOBAL ECD                             Andrey Tyukavkin
GLOBAL CO-CCO                    Mihnea Gheorghiu
GLOBAL CCO                            Cristiana Boccassini
GLOBAL CEO                             Bruno Bertelli
AGENCY                                      LePub Milan

On April 28th, the Iberian Peninsula faced a blackout that lasted more than 10 hours. During this time, without access to electricity, people were forced to put their social media aside and went out to parks, drank, talked, enjoyed life, and actually socialized. And they loved it.

The good news is, you don't need to wait for the next blackout to get off social media. Turns out that grabbing a Heineken with friends also works to get #socialoffsocials.

"The world is turned upside down in a fun, dystopian commercial from Heineken in which creators find themselves creating to empty social media feeds, void of anyone of watching."

Ad Age

"Heineken launches #SocialOffSocials to encourage real-life connection over social media engagement, tapping into growing consumer fatigue with online life."

Design Rush

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