MISSING
FOLLOWERS

#SocialOffSocials

HEINEKEN

AD SENIOR                               Inês F Mota
CW SENIOR                              Cristiana Candido
AD                                               Chistopher Jones + Flavia Conti
CW                                              Zelda Ridgway
AD JUNIOR                               Martina Desantis
CW JUNIOR                              Valentina Ferrara
DESIGNER  JUNIOR                 Peter Sjo
CD                                               Corina Patraucean + Rainor Marinho
ECD                                             Eoin Sherry + Felipe Ferreira
GLOBAL ECD                             Andrey Tyukavkin
GLOBAL CO-CCO                    Mihnea Gheorghiu
GLOBAL CCO                            Cristiana Boccassini
GLOBAL CEO                             Bruno Bertelli
AGENCY                                      LePub Milan

The average adult spends 5h48 each day looking at their phones. But, there's an easy way out of it. Because during a night out, people tend to look 79% less at their phones.

Yes, when people get social, they get off their socials. And to deliver this message, we imagined what happens to the internet world, when everybody is enjoying at the first social network ever: the bar.

Sorry, social media.

"The world is turned upside down in a fun, dystopian commercial from Heineken in which creators find themselves creating to empty social media feeds, void of anyone of watching."

Ad Age

"Heineken launches #SocialOffSocials to encourage real-life connection over social media engagement, tapping into growing consumer fatigue with online life."

Design Rush

Cannes Lions
AdAge
Clio

2025

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