EVERYONE NEEDS A LITTLE HELP SOMETIMES

EVERYONE NEEDS
A LITTLE HELP SOMETIMES

ANIMALIFE

AD / DESIGN   Inês F Mota
CW   Leo Gomez
CD Paulo Pinto
AGENCY   Havas
PRODUCTION COMPANY    Playground
DIRECTOR   Rui Vieira
ORIGINAL MUSIC   Margarida Falcão

Since the 2008 crisis, in Portugal, a lot of people have ended living on the streets. And with them, went all their dreams, belongings and even pets. To help these people, a lot of projects came up in addition to established charities, but to tend to their pets, there’s only one: Animalife. Since 2011, this non-profit organization has been feeding and offering vet services to the pets of homeless people.

But this isn’t a mission for only one organization, but for all us. To support this concept, Animalife has just launched a campaign with a real story that can be witnessed in any corner of the city, but needs to reach the screens of all of us. Now, even those who are untouched by that reality can help. Through Animalife’s charity phone number help is only one call away.