EVERYONE NEEDS
A LITTLE HELP SOMETIMES

ANIMALIFE

AD / DESIGN                            Inês F Mota 
CW                                              Leo Gomez
CD                                               Paulo Pinto

AGENCY                                     Havas
PRODUCTION COMPANY      Playground
DIRECTOR                                 Rui Vieira
ORIGINAL MUSIC                    Margarida Falcão

Since the 2008 crisis, in Portugal, a lot of people have ended living on the streets. And with them, went all their dreams, belongings and even pets. To help these people, a lot of projects came up in addition to established charities, but to tend to their pets, there’s only one: Animalife. Since 2011, this non-profit organization has been feeding and offering vet services to the pets of homeless people.

But this isn’t a mission for only one organization, but for all us. To support this concept, Animalife has just launched a campaign with a real story that can be witnessed in any corner of the city, but needs to reach the screens of all of us. Now, even those who are untouched by that reality can help. Through Animalife’s charity phone number help is only one call away.

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"The spot that’s touching
Portuguese hearts"

HiperHiper FM

Captura-de-ecrã-2023-04-05-às-00.05.47

"The spot everybody
should watch."

Notícias ao minuto

Captura-de-ecrã-2023-04-05-às-00.07.06
logos_animalife

500.000

views in 2 days

+30.000

shares

4500%

increase in donation

Captura-de-ecrã-2023-04-04-às-15.25.23

Cannes Lions

2017

Shortlist — Digital Film
Shortlist — Film Craft

INÊS F MOTA ©2023 All rights reserved.

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