TENNIS IS FOR
EVERYONE

PORTUGUESE TENNIS FEDERATION

AD / DESIGN                            Inês F Mota 
CW / CD                                    Leo Gomez
AGENCY                                     Akt
PRODUCTION COMPANY      Major West
DIRECTOR                                 António Amaral

After the end of the first wave of the pandemic, people were eager to engage in sports. Tennis was one of the safest options, and with this insight, we created a campaign inviting the Portuguese to get to know tennis better, to treat tennis as a friend. The Portuguese Tennis Federation offered the first class for free.

The result was the creation of a video, where an invisible ball, voiced by actor Ivo Canelas, spoke in an epic way about the practice of this sport, breaking down some prejudices and showing that tennis was for everyone. A person in a wheelchair, a girl dressed as a princess, a man overweight were some of the characters that showed that in the face of a tennis ball we are all equal. No judgments. The campaign resulted in more than 3,000 classes being booked, and ultimately, thousands of people became comfortable with tennis.

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