"REVOLUÇÃO
DOS CRAVOS"

THE REVOLUTION OF A COUNTRY
THAT IGNITED FROM AN IDEA

BRIEFING MAGAZINE

AD / DESIGN                            Inês F Mota 
CW                                              Nelson Quadros
CD                                               César Sousa

AGENCY                                     Funnyhow

Do we need a revolution in publicity? Briefing (advertising magazine) wanted to trigger reflections on the link between publicity and revolution, when the historical date of the 25th of April was coming up.

"The carnation revolution" was one of those great ideas. Internationally known for being a pacific movement, full of meaning and strong icons, it became memorable in all its aspects. A revolutionary idea, original and purposeful, that only saw the light of day due to its “creative movers”. So we presented it in the form of a videocase, as a tribute to every creator, revolutionary, idealist, and nonconformist in advertising. If creativity is still free to express itself, we owe it to all of them.

Whether it's a campaign for a brand or a plan for a country, an idea is always a starting point. Especially when we believe that great ideas have the power to change the world.

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Clube da Criatividade de Portugal

2018

Shortlist — Digital Self-Pomotion

INÊS F MOTA ©2023 All rights reserved.

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