#MOVIE_OF_THE_YEAR – Inês F Mota

#MOVIE_OF
_THE_YEAR

SUPERBOCK

AD / DESIGN   Inês F Mota
CW   Nuno Loução + Nuno Leal
CD    Carlos Luz + Paulo Pinto
AGENCY   Havas
PRODUCTION COMPANY Zoe Films

To mark the turn of the year, we crated a campaign "Ending well means starting over," as it's slogan using only content from fans who shared their experiences throughout 2017. This campaign resulted from videos and images submitted by consumers on the platform www.superbockfilmedoano.pt who associated the brand's hashtag - #superbock - which were transformed into personalized microfilms and shared on social media, reminiscing about the best moments of 2017 spent with friends and Super Bock beer.

The film was composed of 41 videos and 178 photographs, which now premiere and prove how the brand is present in all moments among friends, whether on the beach, in a bar, at home, at a party or at a festival. Real moments, all connected by a common element: Super Bock, the brand that accompanies friends across different generations.